Notes on growth, advertising, AI & random thoughts
Playbooks, teardowns and hard-won lessons from scaling brands from their first dollar to seven figures with paid acquisition.
Most accounts die from over-complication. Here's the lean, three-campaign structure that lets the algorithm do its job — and scales from $50/day to $50k/day without breaking.
The winning creative almost never looks like the polished one. How to read early signals and kill your darlings fast.
You can't out-target a weak offer. A framework for engineering an offer the market can't scroll past.
Inside Caples.ai: the loop of media buying, creative iteration and reporting that runs without prompting.
Scaling on the wrong day burns budget. The simple signals I watch before I 2x a campaign.
The exact framework from the book — the four levers that double conversion on cold traffic.
What to test, what to ignore, and how to think about loss when you're just getting started.